Manager Marketing and Communications, Amsterdam Cross Media Week Foundation
The Cross Media Week Foundation is an Amsterdam based non profit that organises the annual Amsterdam Cross Media Week, also known as PICNIC'07. This event, which will take place for the second time in the last week of September, includes a high level international conference and 50 workshops and seminars for (international) media professionals, three days of lectures of students, an urban games festival, a week-long event for schoolchildren and three evenings of performances for the general public. The total audience of all events combined is estimated at 7.000-10.000 people.
PICNIC'07 is at the moment looking for a Marketing and Communications Manager. Working alongside the Programme Director and the Relationships/Sponsoring Manager, and supported by a small project team, you will oversee and ensure the success of the entire marketing campaign for the various PICNIC events.
The role of the marketing manager is to research, develop, and pro-actively manage international and national marketing campaigns. You will identify suitable target audiences and create strategic partnerships with trade publications and trade associations in order to promote the event in the form of direct mail, inserts or advertising.
You will negotiate mutually beneficial deals to ensure that PICNIC events receive maximum exposure to the right audience. You will also manage on-line marketing for all PICNIC events, assuming responsibility for the weekly newsletter, the weblog and the various websites. You will oversee the brochure / poster production process and ensure that the design and "feel" of each event is appropriate for the target market. You will look to create reciprocal banner ads and affiliate programs with strategic partners to compliment your marketing campaign. You will manage relations with several organisations involved in the marketing campaign, a.o an international PR company, and existing media and marketing partners.
The ideal candidate:
* a native English speaker based in or close to Amsterdam
* an experienced event marketeer
* excellent written and verbal communication skills
* strong negotiator who thrives under pressure
* good combination of creative and analytical skills
* good time management - capable of meeting tight deadlines
* able to juggle multiple projects
* enthusiasm, drive & determination
All applications should include resume, references and salary expectations. Contract is temporary, freelance candidates are welcome to apply.
Applications to Saskia Waldhober at saskia@crossmediaweek.org reference: PICNIC Marketing Manager
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